Become a Brewmaster: Create, Brand, and Sell Your Own Craft Beer in Gangjin, Korea

At a craft beer brewery located in the beautiful nature of Gangjin, you will learn the entire brewing process alongside a veteran brewmaster in a professional project.

1. Beyond theory, this is a time to face the real world of beer.

To fill a glass of beer requires much more care and sensory stories than you might think. You select the finest ingredients, think hard about the perfect blending ratio for flavor, and patiently endure long fermentation and aging times to create unique beer. This project is not an indirect experience found in books or videos.It provides a special opportunity to take control of the huge equipment of an actual commercial craft brewery and experience the entire process of planning, making, managing, and selling beer from a professional perspective.You will feel the rich aroma and hot temperature of the beer with your whole body, manage the changing fermentation state with data, and confront the real brewing world. Finally, you will be invited into the thrilling excitement and sense of achievement when the beer you designed is perfectly completed.

2. Brewing a glass with a master’s perspective: Aesthetic beyond beer.

Behind the perfect glass of beer we often overlook, there are incredibly detailed techniques, years of experience, and intense attention to detail hidden.This project offers a unique opportunity to learn directly from award-winning brewers who have proven their skills on the world stage, standing shoulder to shoulder with them. From selecting the most perfect malt to the magical timing of hops that add depth to the flavor, and the subtle changes in fermentation where microorganisms are alive, to quality control in the aging room that influences the final quality. You will breathe in and make each moment where the master breathes life into a bottle of beer your own.After this dense journey, you will experience the taste and aroma of beer you've always taken for granted in an entirely different dimension.Your perspective on beer will evolve into an artistic experience, beyond just drinking.

3. Craft beer branding: Turning the story in the glass into the market.

Creating excellent beer is not just about completing the taste, but also involves creating a unique brand that will be remembered by people.In this project, you will weave together the uniqueness contained in the original flavor, taste, and brilliant color of the beer I have completed into an organic narrative. For aspiring entrepreneurs dreaming of starting their own brewery pub or launching a craft beer brand, this course will be the most practical stepping stone to turn your imagination into a complete business plan.

4. A space where glasses collide and communication happens: The aesthetics of connection that beer creates.

Beer sometimes becomes the most perfect medium to break down barriers between people and connect hearts.The space where this project unfolds is not only the brewery where beer is produced but also a complex cultural space that enjoys complete taste.Right next to the huge brewing equipment, there is a pub where fresh beer is sold and enjoyed immediately, along with a goods shop that reflects the identity of unique brands.Here, share daily life naturally with fellow beer lovers, and taste a variety of craft beers to expand your own taste and culinary perspective.In particular, the experience of interacting closely with actual customers coming and going at the pub during the project will become the biggest asset for creators.

5. Experience a relaxed daily life that you can't feel in the city, surrounded by beautiful nature.

Gangjin has a beautiful natural environment and has long cultivated deep foods and unique brewing culture based on its rich land.The moment you step into the scenery of blue seas, endless fields, and softly rolling mountains, a relaxed and peaceful everyday life begins, which you can never feel in the city.Learning to brew craft beer in such tranquil nature is special. The process of brewing beer by adding your own thoughts on the long stories the region holds will deeply comfort your life.Time spent in Gangjin will not just be about making beer; it will forever remain in your memory as a new lifestyle where nature, people, and life are organically connected.

This project is a brewery expert course where you can experience everything from the basic theories of craft beer brewing to the actual brewing process and the production of finished beer, as well as brand development.Participants will directly experience all steps of beer production together with a brewmaster at a working brewery.Additionally, you will not only learn the skills to make beer, but also plan your own beer concept, develop a brand, and think about sales strategies in the beer market. Through this, you can build practical skills and gain systematic knowledge about brewing beer as well as all processes before market launch.

■ Main Activities

1) Craft beer theory education
You will learn about the history and types of beer, and the characteristics of key ingredients such as malt, hops, and yeast. You will understand different beer types and styles and learn how each style is made.

2) Beer recipe development and understanding ingredients
You will plan what flavors and aromas your beer will have and design the recipe. You will learn the characteristics of each ingredient and how to mix them to develop your unique beer.

3) Use of brewing equipment and practical beer production
You will participate in the beer production process using actual brewery equipment. You will practice key processes like malt crushing, mashing, adding hops, and cooling while gaining experience in brewmaster’s tasks.

4) Fermentation and aging management
You will manage fermentation and aging, which are important processes that determine beer quality. You’ll understand the role of yeast and fermentation conditions, and learn how to manage the process to create good beer.

5) Beer brand planning and marketing
You will plan the beer name, brand concept, story, and packaging ideas. You will think about how to introduce your beer to people and gain experience in branding and marketing.

6) Sales response and market understanding
Based on the final product concept, you can check consumer responses or participate in sales tests. You will see how the products are received by actual customers and broaden your perspective on beer from a brand viewpoint.

■ Additional Information

• This project will take place at a craft beer brewery in Gangjin, combining theory and practical training.

• Theoretical classes are expected to be held 1-2 times a week. You will learn about ingredients, manufacturing, distribution, packaging, and branding methods during these sessions.

• You will use the necessary equipment to make beer, producing about 2,000 bottles.

• For safety, you will use the equipment only after ample safety and operation training.

• You will learn about the brewing process by experiencing a brewmaster's duties and studying brand planning and marketing.

• Additional material costs and extra expenses may occur depending on the type of alcohol being made, fermentation period, and storage period.

• Since we also operate a restaurant and a merchandise shop alongside the brewery, you can check consumer responses based on final products or experience the sales testing process.

• You will interact with various young people, such as brewers, young farmers, and local content planners, who are active in Gangjin.

• At the end of the project, you will have your own beer recipe and brand.

Detailed Support Items

■ Project Activities

• Systematic Orientation
• Reliable Project Manager
• 24-hour support! A 24-hour emergency contact system for immediate help during emergencies.
• Tips for traveling in Gangjin to help you live there.

■ Certificates and Recommendations

• Issuance of certificates for activities conducted by the organization.
  
  

Excluded Items

• Round-trip transportation.
• Other living expenses in the area (meals, transport, etc.).
• Train station/airport pickup costs.
• Personal travel insurance.

* Please book transportation after your project participation is confirmed and you receive the final schedule.

This is a brewery located in Gangjin, which develops and produces various alcoholic drinks based on agricultural products and local history and culture.It is not just a place that makes alcohol but also plans new brands and products, and runs various projects to promote brewing culture.It shows the process of how alcohol is made along with the local stories, people, and culture behind it.The brewery has a wide range of brewing experience and brand development skills, including traditional liquor, highballs, and beer.Based on real brewery operations and brand consulting experience, it offers deeper and more professional training.Participants can learn about the entire process of making alcohol here and fully experience the time and care it takes to complete it.They can also plan their own liquor and brand, experiencing brewing and branding together.

We can connect you to shared accommodations or guesthouses near the distillery to stay comfortably during your training.These places have basic facilities you need for daily life, making your stay convenient.

*The guesthouses and shared accommodations in the area may look different from the images.

| Region: Gangjin

Gangjin is a place where beautiful nature and diverse culture blend together.You can escape the busy city and live in a relaxed atmosphere, interacting naturally with locals to experience the deep culture and life of the area.It's also known for its blue porcelain culture and tea culture, allowing you to enjoy cultural experiences in beautiful natural scenery.

1. Gangjinman Ecological Park
This tourist spot is known for its wide reed fields and beautiful wetland scenery. You can enjoy the changing natural scenery with the seasons and take a leisurely walk along the trails, spending relaxing time in nature. The red hues of the sunset at dusk leave visitors with lasting memories.

2. Goryeo Celadon Museum

The Goryeo Celadon Museum is a place to learn about the history and production process of Goryeo celadon from a thousand years ago. You can experience the beauty of traditional crafts through various exhibitions and programs, and understand the meaning behind the craftsmanship. Exhibits and artifacts help you feel the excellence and artistic value of Goryeo celadon more deeply.

3. Baegundong Wonrim

This beautiful garden represents traditional garden culture, with impressive landscapes that blend valleys, forests, and ponds. You can quietly walk and feel nature up close, experiencing a calmness that is hard to find in a busy city. It is a healing space where you can rest your tired body and mind.

■ You can start this project on any day you want.

■ The minimum participation period is 4 weeks.

■ Target and eligibility requirements

• People who are at least 19 years old and can legally buy and drink alcohol.
• People who like beer and are interested in craft beer.
• People who are interested in the entire brewing process and how beer is made.
• People who love craft beer and want to try making it themselves.
• People who want to create their own beer brand.
• People who wish to stay in Gangjin for a long time and experience a new life.

* You can check the procedures after applying on the website in My Page.

* Please book your transportation after your project participation is confirmed and you receive the final schedule.

1. This project is open to participants aged 19 and over.

2. Once the project is confirmed, no refunds will be made for personal reasons.

3. Participants are considered to agree to the refund policy when they apply for the project.

4. This project has a strict refund policy. If you cancel before confirming your participation, you will get a full refund.

5. The project schedule and details may change due to local conditions, such as traffic or weather. In unavoidable cases, there may be reductions or changes.

6. This project is run by a partner organization that operates the project. Therefore, the local organization is responsible for the actual operation.

7. Please make transportation arrangements after you have been finally confirmed for participation. We provide individual information about the schedule after confirmation.